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Episode 77

Oct 4, 2024

SoDA Webinar: Agency Trends and The Cost of Inaction w/ Tom Beck, Deborah Heslip and Louise Martens

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In this episode of the Professional Services Pursuit, we share a recent webinar we did with The Society of Digital Agencies (SoDA). Tom Beck, SoDA’s Executive Director, interviewed Brent, Deborah Heslip and Louise Martens from the Monks Agency. The discussion delves into the transformative trends impacting agencies today, market dynamics, the influence of AI, shifts in commercial models, and the importance of operational efficiency.

Other key topics covered include:

  • Agency transformation and AI's role in driving efficiency and innovation
  • Traditional hours-based models vs. outcome-focused pricing
  • The importance of aligning business operations with client demands
  • Practical advice on integrating AI within agencies
  • The risks of inaction in the face of technological advancements

To explore the topic more, check out this report by SoDA and Kantata on the transformation of agency frameworks, focusing on operations, client relations, talent management, and innovation.

View Transcript
Host

Banoo Behboodi

Vice President, Success Engineering

Banoo Behboodi is a 20+ year software and services leader with extensive experience executing change initiatives with oversight of Customer Success, Professional Services and Delivery and Consulting functions. Banoo’s earlier experiences with AT&T Mobility, Coca-Cola Company and Ernst & Young leading key transformational and compliance projects, provided the foundation needed to be an effective leader and a change agent with a customer first mindset. Banoo is passionate about driving continuous improvement through sharing best practices and empowering resources through technology and analytics to optimize performance and job satisfaction while driving business outcomes.

Host

Brent Trimble

Vice President, Value Engineering

Brent brings more than 15+ year’s of leadership experience in Management Consulting, Strategic Delivery, Marketing services and product development firms to his technology role at Kantata. As the VP of Value Engineering and the Managing Director of Marketing Service & Agency Vertical, he specializes in identifying process improvement potential, business optimization and key health metrics for alignment and orientation.

With deep business understanding through an operator lens - Brent works with Kantata partner firms to refine intrinsic and extrinsic value drivers - giving firm principals the focus required for adoption, mobilization, value realization and ultimately - success.

Prior to joining Kantata, Brent was a client of the platform and held positions at Interpublic Group, Accenture, WPP, and independent marketing consulting firms.