Episode 73
Aug 8, 2024
The Agency Secret: Mastering Value and Growth w/ Anthony Gindin
View Show Notes
In this episode of the Professional Services Pursuit, Brent sits down with Anthony Gindin, founder and CEO of Agency Different. Anthony, humorously dubbed the Canadian Don Draper, brings over 23 years of experience in the agency world, having built six companies, sold four, and taken two public. His international bestseller, The Agency Secret, encapsulates his vast experience in fostering profitable growth in agencies. Listen in as they discuss the importance of differentiation, market specificity, and the necessity of continual transformation in the ever-evolving agency landscape.
Other key topics discussed include:
- The current state of the agency industry and the cautious optimism looking forward
- The top three challenges the majority of agencies face today
- Insights from Anthony’s book on engineering value and systematizing repeatable growth
- How agencies should approach and master AI to enhance efficiency without relying on it as a differentiator
To learn more about Anthony and the services that he offers go check out his website. To win a copy of his book email us at podcast@kantata.com and we will send the first 5 listeners a free copy.
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Banoo Behboodi
Vice President, Success Engineering
Banoo Behboodi is a 20+ year software and services leader with extensive experience executing change initiatives with oversight of Customer Success, Professional Services and Delivery and Consulting functions. Banoo’s earlier experiences with AT&T Mobility, Coca-Cola Company and Ernst & Young leading key transformational and compliance projects, provided the foundation needed to be an effective leader and a change agent with a customer first mindset. Banoo is passionate about driving continuous improvement through sharing best practices and empowering resources through technology and analytics to optimize performance and job satisfaction while driving business outcomes.
Brent Trimble
Vice President, Value Engineering
Brent brings more than 15+ year’s of leadership experience in Management Consulting, Strategic Delivery, Marketing services and product development firms to his technology role at Kantata. As the VP of Value Engineering and the Managing Director of Marketing Service & Agency Vertical, he specializes in identifying process improvement potential, business optimization and key health metrics for alignment and orientation.
With deep business understanding through an operator lens - Brent works with Kantata partner firms to refine intrinsic and extrinsic value drivers - giving firm principals the focus required for adoption, mobilization, value realization and ultimately - success.
Prior to joining Kantata, Brent was a client of the platform and held positions at Interpublic Group, Accenture, WPP, and independent marketing consulting firms.
