Episode 30
December 1, 2022
The Evolution and Redesign of Modern Marketing and Advertising Needs w/ Lindsey Slaby
View Show Notes
On this episode we welcome Sunday Dinner Founder, Ad Age 40 under 40 recipient and brand strategy thought leader, Lindsey Slaby, to the show. Brent and Lindsey discuss how the marketing and advertising industries have evolved over the years and the growing challenges they face. Lindsey is one of the top consultants in the space and pulls the curtain back on the changes big brands need to see from agencies and gives some insight on how to be an essential partner in 2023 and beyond.
Some of the other topics we cover in this interview are:
- Lindsey’s journey and founding of Sunday Dinner
- The power of great work and trends happening in the industry
- How to model your agency and practices to be an essential partner in the future
- How to market your agency and sell yourself successfully
- Pitch fundamentals
- 2023 / 2024 necessities - creative production tools
- The most in-demand skills and where to go to upskill
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Banoo Behboodi
Vice President, Success Engineering
Banoo Behboodi is a 20+ year software and services leader with extensive experience executing change initiatives with oversight of Customer Success, Professional Services and Delivery and Consulting functions. Banoo’s earlier experiences with AT&T Mobility, Coca-Cola Company and Ernst & Young leading key transformational and compliance projects, provided the foundation needed to be an effective leader and a change agent with a customer first mindset. Banoo is passionate about driving continuous improvement through sharing best practices and empowering resources through technology and analytics to optimize performance and job satisfaction while driving business outcomes.
Brent Trimble
Vice President, Value Engineering
Brent brings more than 15+ year’s of leadership experience in Management Consulting, Strategic Delivery, Marketing services and product development firms to his technology role at Kantata. As the VP of Value Engineering and the Managing Director of Marketing Service & Agency Vertical, he specializes in identifying process improvement potential, business optimization and key health metrics for alignment and orientation.
With deep business understanding through an operator lens - Brent works with Kantata partner firms to refine intrinsic and extrinsic value drivers - giving firm principals the focus required for adoption, mobilization, value realization and ultimately - success.
Prior to joining Kantata, Brent was a client of the platform and held positions at Interpublic Group, Accenture, WPP, and independent marketing consulting firms.
