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Episode 16

May 4, 2022

The Power of More Strategic Pitches and Driving Organic Growth w/ Brent Hodgins

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Author, keynote speaker and Managing Director of Mirren Business Development, Brent Hodgins, joins us on the show to discuss the resilience of agencies and the major growth shifts happening in the industry right now; including:

  • The lasting impact of the Pandemic on the Industry:
  • Historic levels of growth
  • Navigating the changing market conditions
  • The positive shift to organic growth
  • Overcoming the new biz addiction
  • Better allocating resources for good
  • Understanding qualification in the RFP process…favorite or filler
  • Client-side marketing vs Marketing Agencies
  • DNA difference / overcoming the disconnect
  • Balancing business impact and creativity
  • Elevating the RFP brief to differentiate

To learn more about Mirren go to www.mirren.com

View Transcript
Host

Banoo Behboodi

Vice President, Success Engineering

Banoo Behboodi is a 20+ year software and services leader with extensive experience executing change initiatives with oversight of Customer Success, Professional Services and Delivery and Consulting functions. Banoo’s earlier experiences with AT&T Mobility, Coca-Cola Company and Ernst & Young leading key transformational and compliance projects, provided the foundation needed to be an effective leader and a change agent with a customer first mindset. Banoo is passionate about driving continuous improvement through sharing best practices and empowering resources through technology and analytics to optimize performance and job satisfaction while driving business outcomes.

Host

Brent Trimble

Vice President, Value Engineering

Brent brings more than 15+ year’s of leadership experience in Management Consulting, Strategic Delivery, Marketing services and product development firms to his technology role at Kantata. As the VP of Value Engineering and the Managing Director of Marketing Service & Agency Vertical, he specializes in identifying process improvement potential, business optimization and key health metrics for alignment and orientation.

With deep business understanding through an operator lens - Brent works with Kantata partner firms to refine intrinsic and extrinsic value drivers - giving firm principals the focus required for adoption, mobilization, value realization and ultimately - success.

Prior to joining Kantata, Brent was a client of the platform and held positions at Interpublic Group, Accenture, WPP, and independent marketing consulting firms.